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About Us


First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

About Us


First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

First Choice Business Brokers South Carolina

A Business Sales Organization

Our goal is to be an ambassador of First Choice Business Brokers in the great state of South Carolina. Our mission is to provide a consultative and delightful client experience as well as a personalized and proven strategy to maximize the profitability of your business sale while minimizing risk for all parties.


For over 25 years, owner Dan Ober’s roots have run deep in Lancaster County, Pennsylvania. After attending the University of Delaware, he invested the next 15 years of his life starting and managing over 7 successful businesses in several industries including real estate, real estate development, construction, facility maintenance, and consulting just to name a few.

From his humble beginnings, his strategic growth and long-term vision have been driven by:


  • Faith & stewardship
  • A loyal commitment to each client relationship
  • Investing resources in top-tier mentors and consultants
  • Ongoing client referral program


With Dan’s experience and a passion for excellence, he quickly realized his success in business is a natural fit for helping business owners successfully define a financial valuation and design a plan of action to sell their business for a respectful gain. Whether you're ready to buy or sell immediately, create a succession plan for your business or simply become well informed on the valuation and steps involved in selling your business, contact Dan today to schedule a meeting.


Dan and his wife Marissa live in the local Myrtle Beach, SC area with their six children. As an active family, they enjoy activities ranging from hiking and beach life to travel and sports.

First Choice Business Brokers Myrtle Beach

A Business Sales Organization

Our goal is to be an ambassador of First Choice Business Brokers in the great state of South Carolina. Our mission is to provide a consultative and delightful client experience as well as a personalized and proven strategy to maximize the profitability of your business sale while minimizing risk for all parties.


For over 25 years, owner Dan Ober’s roots have run deep in Lancaster County, Pennsylvania. After attending the University of Delaware, he invested the next 15 years of his life starting and managing over 7 successful businesses in several industries including real estate, real estate development, construction, facility maintenance, and consulting just to name a few.

From his humble beginnings, his strategic growth and long-term vision have been driven by:


  • Faith & stewardship
  • A loyal commitment to each client relationship
  • Investing resources in top-tier mentors and consultants
  • Ongoing client referral program


With Dan’s experience and a passion for excellence, he quickly realized his success in business is a natural fit for helping business owners successfully define a financial valuation and design a plan of action to sell their business for a respectful gain. Whether you're ready to buy or sell immediately, create a succession plan for your business or simply become well informed on the valuation and steps involved in selling your business, contact Dan today to schedule a meeting.

Dan and his wife Marissa live in the local Myrtle Beach, SC area with their six children. As an active family, they enjoy activities ranging from hiking and beach life to travel and sports.

Selling a Business

In the current market, sellers have an advantage. Business Brokers provide services to maximize business sale prices.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Selling a Business

In the current market, sellers have an advantage. Business Brokers provide services to maximize business sale prices.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

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